Role of Social Media in Recruitment

The traditional methods of posting out a job vacancy and waiting for folks to come to you are a thing of the past in most companies. The advancement of the internet, and especially the rapidly-growing popularity of social media, has remodeled the way employers and job seekers interact and the way the recruitment process works in recent times. What used to be just filling an open role has evolved into a whole data-driven, professional networking and strategic line of work that makes real changes in a business.

Despite being in a market where there are plenty of candidates, finding high-caliber and skilled employees can be just tougher than they have been in the past. With thousands of resumes flooding the market, it often requires a profound and deep understanding of your domain, business, and more importantly, the difficulties of your vacant role, besides years of recruiting experience to track down that one employee who can truly add value to your organization.

While social media makes it easy to find candidates in one day, it takes a lot of effort and analyzing skills to locate the perfect match for your unique needs. More and more young people tend to spend time using social media platforms like Facebook, Twitter, and Instagram. They spend so much time on them that it becomes the easiest way to reach them compared to any other way. This generation is completely used to using digital platforms and computers, they are very versatile and easily adapt to new technologies and ideas and the best part is, they can work at any time of the day. 

Narrowing your search based on social media platforms can make your recruitment process a lot easier. Slipping your own promotional and job vacancy ads in-between the articles and posts they surf is the perfect way to reach out to them and gain their interest in applying for your job offer. This can work just like an advertisement but it go a step more than that, making certain that you don’t wait for the people to come to you but ask them if they want to work for you instead.

Social media networking sites are an opportunity that ought to be embraced. They are an additional tool to help recruiters and job seekers to seek out the job that suits them. Social Media platforms like Facebook, Twitter, and LinkedIn are used by hundreds of millions of people every day all over the world. Studies show that LinkedIn, Facebook, and Twitter are the most popular social networks for recruiters. Google+, YouTube, Instagram, and Pinterest are some of the other solid niche recruiting choices.

Dare to stand out in this media-driven world by building a professional video resume and a strong LinkedIn profile with Futures And Careers? Enrol in our Video resume and LinkedIn workshops to power up your resume and profile. Write to us at to get our expert’s assistance at the lowest cost.

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Futures And Careers (FAC) is a full-service HR firm, incorporated in 2007 at Bangalore. With a razor-sharp focus on delivering fast results for our clients, we have been successfully handling hundreds of ‘Talent Acquisition’ requirements of our clients every single year.

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